"Recommended to us by our VC, Sigma Partners, Lynley Sides filled the VP, Marketing role for an interim period during which we integrated an acquired company and repositioned our product offering to focus on Fortune 100 customers. Lynley is a top notch consultant whose experience and relationships with vendors and specialists enabled Sides & Associates to plug in and quickly make a positive impact at a critical time."
George Weidemann, CEO, UMarketing (former CEO, Responsys and Chairman of the Board, Direct Marketing Association)

Mission

Sides & Associates, Inc. was founded in 2001 to address the challenges
faced by rapidly growing companies that bring complex, leading edge products and services to market. Our consultants partner with clients in diagnosing business issues, designing workable solutions, and facilitating implementation and change programs carefully suited to each company's culture and priorities. As a result, client leaders are able to effectively manage growth while focusing internal resources on core business
operations.

Impact
S&A enables clients to:
•  Meet growth objectives and create the infrastructure for rapid growth
•  Fully understand and effectively tackle complex management problems
•  Create positive transformations from transitional periods such as integrations of acquired companies, launches of new divisions, or
changes in key leadership positions
•  Drive organizational changes while effectively managing the current business
•  Powerfully position an integrated offering and establish the infrastructure
to deliver
•  Fill temporary gaps in leadership, project management and
organizational development positions
•  Build skills in areas critical to long-term organizational excellence
•  Secure funding and reduce investor risk