Genentech
Biotechnology company that discovers, develops, manufactures, and commercializes biotherapeutics for people with serious or life-threatening illnesses. Fifteen of the currently approved biotechnology products originated from or are based on Genentech science.

S&A Contribution
Numerous organizational change and process improvement initiatives to improve the speed, decision making, effectiveness and repeatability of product development and launches.
Client: The Executive Committee and several VPs and Directors

Barclays Global Investors (BGI)
BGI is one of the largest asset managers in the world and a leading global provider of investment management products and services. They are also recognized as the leader in exchange-traded funds, managing more than 300 ETFs for institutions and individuals trading in 12 global markets.

S&A Contribution
S&A provides project managers for change initiatives which have included a CRM implementation to improve sales effectiveness and the centralization of Events management across functions and geographies to increase ROI on events and ensure consistency of branding.
Client: Head of Project Management Group

XenoPort Inc.
XenoPort is a biopharmaceutical company focused on developing a portfolio of internally discovered product candidates that utilize the body’s natural nutrient transporter mechanisms to improve the therapeutic benefits of drugs.

S&A Contribution
Designed project team system including team structure, roles, and portfolio management to enable growth and improve decision making. Conducted a separate process improvement initiative to dramatically improve speed and reliability of drug development efforts. For both projects, developed supporting documents and managed organizational change.
Client: SVP, Development

Sierra Club
The oldest, largest, and most influential grassroots environmental organization in the United States working to protect protect communities, wild places, and the planet itself.

S&A Contribution
Developing a strategy and plan to create functioning marketplaces for residential carbon energy reduction in cities across the U.S.
Client: Director, Clean Energy Solutions Campaign

Touch Revolution
Located in San Francisco, Touch Revolution makes NIMble™ (Natural Interface Module) touch devices that can move from application to application with the touch of a finger. Touch Revolution provides its partners with development systems as well as design, development, and manufacturing services to support the launch of new NIMble™ touch devices.

S&A Contribution
Conduct a Wine Industry Vertical Market Feasibility Study and Entry Plan for an interactive wine list (IWL) delivered via a Kindle-like touch screen hardware device.
Client: Head of Business Development

Oversee.net
Headquartered in Los Angeles, Oversee is an industry leader in delivering innovative online marketing solutions. By using knowledge of internet traffic and developing proprietary technology that focuses on optimized utilization of the Internet, the Company has achieved leadership positions in three core areas: direct navigation, lead generation and online advertising solutions.

S&A Contribution
Conducted organizational excellence initiatives for the technology organization and for the marketing services division to improve recruiting, drive retention, and to establish infrastructure required for expected growth.
Client: CTO and SVP, Marketing Services

Outlook Ventures
Venture capital firm that invests in early stage companies that provide software and software infrastructure to enterprises. Since its founding in 1995, 60% of investments have resulted in acquisition or IPO.

S&A Contribution
For Outlook Ventures, S&A, developed new positioning based on market research, directed the design and developed the content for a new website and recommended marketing plans across events, PR, thought leadership, direct marketing and online presence to improve the quality of deal flow. We then worked with the firm to implement the marketing plan and transition its ongoing maintenance to internal personnel. The S&A team included an interim head of marketing, one specialist and affiliates for specific projects.
Client: Managing Partner

Surface Logic
Profitable consulting firm that offers outsourced flooring management solutions, enabling companies such as Sunrise Senior Living and Genesis Health Ventures optimize their flooring management through an innovative business model, unique financing options, and executive-level consulting services.

S&A Contribution
S&A provided a complete outsourced marketing department which has worked with the firm to clarify strategy, develop the firm's identity, website, corporate presentations and other marketing programs.
Client: Founder and Principal

"One Source.
Many Solutions."

Elements
U.S. company that represents manufacturers of unique flooring solutions worldwide. Elements saves time and money for their clients and improves the performance and style of their specifications.

S&A Contribution
For Elements, S&A acted as a complete outsourced marketing department. S&A's principal, specialists and vendors have collaborated with Elements executives to develop a branding strategy, positioning, core messages, a web site, and other marketing materials.
Client: Company Founder

Responsys
Enterprise software company that provides a suite of hosted applications for email, online customer profiling and website performance measurement which enables companies including Lands' End and Wells Fargo to drive greater value from their online channels. Investors include Accel Partners, Foundation Capital, Redpoint Ventures, RSA Ventures and Sigma Partners.

S&A Contribution
For Responsys, S&A developed new positioning post-acquisition of a web tracking company, conducted market research and developed marketing programs including an integrated lead generation program, a cross-sell program and several new communication tools. The S&A team included an interim VP, marketing, an interim lead generation director and specialists for specific roles.
Client: CEO

Early Stage Startups
Sides & Associates has worked with a number of very early stage startups in the online travel, gaming, learning and healthcare industries.

S&A Contribution
Work for early stage startups has included business plan writing, financial projections, online channel strategy, market research and product development. Each project resulted in a subsequent round of funding.
Reference: Founder and CEO contact information available upon request