Sides & Associates typically works with companies of all sizes experiencing or anticipating rapid growth. Rapid growth presents companies with common challenges whether they are the world's most successful biotech company or a small, niche venture capital firm. By focusing solely on growth-related issues, S&A has developed a unique strength in addressing this critical phase of a company's lifecycle.

"While at Genentech, I selected Sides & Associates for two major organizational change projects. Their situation assessments and best practices research helped the executive team to fully understand the root causes and business implications of issues and to chose a path forward. They designed complex solutions for large, matrixed organizations and successfully facilitated the required organizational change. I found them to be highly skilled, intelligent, and easy to work with and have recommended them multiple times since."
- Amy Burroughs Nader, Head of Commercial and Business Development, APT Pharmaceuticals (former Genentech Director)




S&A work focuses on the following Practice Areas:

  • Strategy / Decision Making
  • Product Development
  • Marketing
  • Organizational Development

S&A offers the following suite of Services:

  • Research & Assessments
  • Organization & Team Structure, Business Process and Role Definition
  • Recruiting, Career Paths, Training & Performance Management
  • Project & Change Management
  • Interim Executive Positions & Outsourced Services
  • Positioning, Communications & Marketing Programs
Our projects typically include one or more Services applied in one Practice Area. While we have designed complete product development systems for large publicly traded companies, we equally enjoy small projects such as conducting a market assessment for an early stage start-up. A list of example projects follows.

Research & Assessments have included:
  • Best practices studies in Management Decision Making, Online Marketing, and DNA Collection
  • Market assessments conducted in Venture Capital, Enterprise Software, Media and Online Gaming
  • Organizational assessments using the Pyramid of Organizational Excellence including R&D, Medical Directors, Clinical Operations, Marketing Services, and Engineering groups
  • Customer or partner value analysis conducted for Media, Technology, Retail, and Enterprise Software companies
  • Lessons learned or root cause analysis sessions conducted after major drug launches, tech product launches, process breakdowns, and organizational change initiatives.
Large Organizational Change Initiatives have included:
  • Design of a complete cross-functional team system (including structures, deliverables, roles, processes, training and performance management) for a 1,200-person Clinical Drug Development organization, a Pre-Clinical Drug Development group, a Technology Hardware provider, and an Internet / Media company
  • Organizational excellence initiative (including an assessment, offsites, group identity, roles, career paths, recruiting practices, performance management, onboarding, training and communications) to transform a critical, bottleneck function into a high-performing, model organization
  • Post-acquisition integration of a Website Analytics company with a Marketing Software company
  • Enable DNA banking for all Drug Development projects
  • Establish a leader development system
Smaller Scale Organizational Development Initiatives have included:
  • Process improvement in Clinical Drug Supply
  • Defined business processes for key Global Drug Development activities
  • Integration and education of Health Economics with other Drug Development departments
  • Recruiting and career path improvements for a Technology company
  • Provided outsourced project management services for multiple organizational change initiatives
Outsourced Marketing Services provided:
  • Filled the interim VP, Marketing position or provided a complete outsourced marketing department for companies including a Venture Capital firm, a late stage Enterprise Software company, a Professional Services firm, and an Internet / Media company
  • Developed positioning, messaging and a marketing plans based upon market research
  • Managed creation of websites, sales lead, customer relationship management sytems
  • Developed and executed programs including events, direct mail, PR, channel partner programs, sales tools, technical materials and white papers
  • Conducted ROI assessments and developed dashboards for tracking and management
Training Programs delivered include:
  • Management Decision Making
  • Product Development Team Systems
  • Drug Development Process & Deliverables
  • The Consulting Process
  • Project & Meeting Management
  • Interviewing

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